With a decade of experience in strategic planning and digital marketing, Maria Claudia Zanetti brings a results-driven approach to advancing institutional objectives in the higher education sector. Her background in developing and executing strategies, managing cross-functional teams, and leading international marketing initiatives has refined her ability to boost engagement and deliver measurable outcomes. Maria utilizes data-driven insights to guide strategic decision-making and improve performance. Her collaborative work across various departments ensures alignment between organizational objectives and marketing efforts.

By creating high-quality user experiences and localized campaigns, she has consistently increased visibility, strengthened brand positioning, and achieved significant results. As a dynamic leader with a deep understanding of leadership and stakeholder collaboration, she applies her skills to the strategic planning process at the institution, fostering innovation and generating significant benefits for students, faculty, and the broader community.